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Fierce Panda
Panda White T's For Sale!!
21st February 2008
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You can't put your arms around a download. You read it here first. Regular panda watchers will know how much we love a good t-shirt. And NING 211 is going to be the fierce panda shirt to end all shirts because it is emblazoned with the slogan You can't put your arms around a download. This shirt isn't officially 'released' until April 21st but orders are being taken for it right now at our new shop - just click on the link on the panda homepage. The Truth: If there is one thing the music industry is exceptionally good at it's griping and gossiping preferably at the same time. We call it grossiping. And you cannot begin to comprehend the millions and kazillions of man and woman hours wasted moaning about the collapsing market and bemoaning the fate of another 500 major label employees thrown onto the scrapheap. It's called negative energy and to exaggerate wildly for a moment it's tearing the industry apart. **So half-blinded by the usual combination of moral heroics and expensive gin fierce panda thought it would do something positive about it. And that something is to design a t-shirt with the slogan (and with apologies to Johnny Thunders) "You can't put your arms around a download" across the chest because it's true on every level. Better still we have teamed up with the cotton-printin' enthusiasts at Backstreet Merchandise to produce top quality t-shirts in two colours (white and black) and five sizes to fit all from the most militant of four year olds to the stoutest of punk rock fortysomethings. **Rather conveniently this announcement coincides with February 24th which is the fourteenth birthday of fierce panda records. And the moral of this story? Fourteen years on from the release of the "Shagging In The Streets" EP on the panda the consumption of music has been revolutionised which is pretty much a good thing. Alas the download format which was supposed to lead to a level playing field for record labels the land over has actually distorted the charts beyond indie comprehension ? fierce panda singles which would have qualified for the top 40 a few years ago now struggle to make the top 100 so clogged up are the charts with two or even three singles by all the Amys and Britneys and Rihannas. ** The "You can?t put your arms around a download" t-shirt could be the first of many. It could well be the first of one. It could make a few people stop and think about where music is going and how we can re-motivate a generation of people who visit the dentist more often than their local record shop. It may simply keep a few people warm if utilised as an undergarment during a cold snap. Either way this is something for the romantics for the believers in the perpetual power of the seven inch single. This one is for the music lovers...
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